Pop Mart: why these collectibles are the new hype

What makes Pop Mart figures so special?

Pop Mart figures stand out due to their exceptional attention to detail, innovative designs, and the use of high-quality materials. Most figures are made from durable vinyl and finished with techniques such as matte textures, glossy metallic layers, or soft-touch coatings that feel like velvet. This gives the collectibles a premium quality that you immediately recognize when you hold them.

Besides the appearance, the element of surprise also plays a big role. Pop Mart sells many of their figures through a blind box concept, where you only discover which design you received after opening it. This adds an extra layer of excitement to collecting. Many series also include a 'secret edition,' an extra rare figure that appears in a very limited run. Some secret figures have only a one in 144 chance of being drawn, making them highly sought after by collectors.

The variety in styles is enormous. From fairy-tale, dreamy designs like Pucky and Dimoo to dark, futuristic series like Skullpanda and The Monsters. Through this diversity, Pop Mart continuously manages to appeal to new target groups. 

What is the story behind Pop Mart?

Pop Mart was founded in 2010 by Wang Ning in Beijing with the mission to make designer toys accessible to a broader audience. While art toys were previously mainly loved by a niche of collectors, Pop Mart managed to popularize the genre by collaborating with young talented artists and internationally recognized creators.

Artists such as Kenny Wong, the creator of Molly, and Pucky, known from Pucky Forest Fairies, gained a global platform through Pop Mart. Their figures became icons within the designer toy scene and brought the brand international recognition. In an interview with South China Morning Post, CEO Wang Ning stated that Pop Mart distinguishes itself by not only selling products but delivering real emotions and stories in the form of artistic figures.

In addition to supporting established artists, Pop Mart also launched the Pop Design Center, a creative hub where young designers get the chance to develop their own collectible series. This way, the company actively contributes to the innovation and growth of the international designer toy industry.

Why are Pop Mart figures so popular?

The rapid rise of Pop Mart is no coincidence. Several factors contribute to their popularity. The exclusive editions ensure that the collectible value of many figures rises quickly. New releases are often available only for a short time and then disappear from the market, which increases the urge to collect even more.

The accessible pricing also plays an important role. While other art toys sometimes cost hundreds of euros, Pop Mart figures remain relatively affordable at launch. The price of a blind box is often between ten and twenty euros, making it attractive for beginner collectors to get started.

Furthermore, Pop Mart has strongly focused on branding. Characters such as Molly, Dimoo, and Skullpanda have become true cult figures within the scene. The recognizable styles and distinctive themes make fans feel deeply connected to their favorite characters. Social media has also contributed to the success. On Instagram and TikTok, millions of unboxings, collections, and showcases can be found under hashtags like #PopMart and #Skullpanda, which only further increases the visibility and appeal of the figures.

Moreover, strategic collaborations have been made with lifestyle brands, and exhibitions take place at international events such as DesignerCon. According to Highsnobiety, Pop Mart is one of the driving forces behind the growing mainstream popularity of designer collectibles worldwide.

Where can you buy Pop Mart figures?

Pop Mart figures can be obtained in various ways. The most direct way is through the official Pop Mart Global webshop, where both regular releases and special limited editions are available. Additionally, the Pop Mart App offers exclusive raffles, giving collectors a chance to win rare releases.

There are also physical flagship stores of Pop Mart in world cities such as Beijing, Shanghai, Hong Kong, Los Angeles, and London. In these stores, you can not only buy figures but also visit special installations and events that are entirely dedicated to the Pop Mart experience.

Designer toy stores around the world also sell Pop Mart collections. Some stores even offer local exclusives that are only available in certain countries or cities. For collectors looking for specific figures afterward, platforms like StockX, eBay, and specialized collectible marketplaces are a great solution.

Do you want to always stay informed about the latest releases? Then take a look at our SneakerAsk release page.

Why should a Pop Mart figure not be missing from your collection?

Pop Mart figures offer a perfect combination of aesthetics, creativity, and collectible value. They are accessible enough for new collectors but also provide enough challenge for experienced enthusiasts due to their limited editions and rare secret editions.

The diversity of styles and themes ensures that almost everyone can find a series that suits their personal taste. From sweet pastel tones and dreamy landscapes to edgy cyberpunk designs with neon accents: Pop Mart never fails to surprise.

In addition, the figures also have interesting long-term collectible value. Especially limited editions and special collaborations often prove to increase significantly in price on the second-hand market. This makes Pop Mart figures not only a visual asset for your display cabinet but also a potentially valuable investment for the future.