Jordan 3 Retro “Family Affair” release on 25 October 2025

The Jordan 3 Retro “Family Affair” (DN3707-202) is one of the most striking new colorways within the Jordan 3 line-up. This release is scheduled for October 25, 2025, and combines the heritage of the classic Air Jordan 3 with a renewed, stylish execution focused on warmth, connection, and a premium look.

Table of contents

• What makes this release special?
• Design and details
• Available variants
• Release information
• Why you don’t want to miss this release
• Discover more

 

What makes this release special?

The Jordan 3 has always been a model that tells stories from Michael Jordan’s legendary games in 1988 to the countless lifestyle editions of recent years. The “Family Affair” builds on that heritage and emphasizes the role of family and community within the Jordan culture.

What makes this release special is that its olive nubuck upper and tonal finish exude understated luxury. The design seems deliberately made to suit both special occasions and everyday use, aligning with the trend of earth tone sneakers that are becoming increasingly popular.

 

Design and details

The Jordan 3 Retro “Family Affair” retains the signature elements of the Jordan 3 but adds subtle premium details:

• Upper: Olive green nubuck with a soft, luxurious texture.
• Overlay: Traditional elephant print on the heel and mudguard, executed in a dark, almost black shade.
• Midsole: Sail-colored midsole with visible Air Unit.
• Outsole: Semi-transparent grey outsole that contrasts with the warm upper tones.
• Details: Bordeaux red accents around the eyelets and on the lining, providing a chic contrast.
• Branding: Jumpman logo on the tongue and heel, executed in subtle tone-on-tone.

Together this gives the sneaker a refined look that perfectly fits the fall release.

Available variants

• SKU: DN3707-202
• Colorway: Dark Olive / Black / Bordeaux / Sail
• Sizes: Full family sizing (16 EU to 49.5 EU)

 

Release information

• Release date: October 25, 2025
• Retail price: Expected European price approx. €210
• Points of sale:
  • Nike SNKRS
  • Selected Jordan retailers in Europe, such as BSTN, Afew, and Oqium
• Type of release: A widespread GR (General Release) with limited quantities per retailer is expected, so a quick sellout is not excluded.

 

Why you don’t want to miss this release

The Jordan 3 Retro “Family Affair” offers a fresh take on an absolute classic. The combination of olive green nubuck, luxurious bordeaux accents, and the iconic elephant print makes this pair particularly versatile. It is a sneaker that can be worn effortlessly in casual streetwear but also looks elegant enough for more formal settings.

Additionally, the symbolism of the name “Family Affair” gives the shoe extra meaning: it emphasizes the role sneakers play within culture, generations, and communities – a story that perfectly fits the history of Jordan Brand.

 

Discover more

• Also read our previous blogs about the Jordan 3 Retro “Pure Money” and the Jordan 3 Retro “Seoul”.
• Discover more in our Air Jordan 3 collection
• See all upcoming drops in the SneakerAsk release calendar