Nike collaborates with anime Yu-Gi-Oh! in new Air Max 95

Nike werkt samen met anime Yu-Gi-Oh! in nieuwe Air Max 95

The Nike Air Max Muscle 95 Yu-Gi-Oh! Jonouchi and Joey release brings the iconic sneaker from the popular anime to real life. With two different colorways—one exclusive to Japan and one available worldwide—this collab between Nike and Yu-Gi-Oh! marks a nostalgic milestone for fans of both sneakers and the animated series.

The release is scheduled for September 12, 2025, combining classic design with playful anime references. The original "Air Muscle" first appeared on screen in the early episodes of Yu-Gi-Oh!, worn by Joey Wheeler (in Japanese: Jonouchi Katsuya). What began as a fictional reference to the Nike Air Max 95 now, more than twenty years later, receives an official and tangible successor.

Table of contents

 

Background of the model / collaboration

The collaboration between Nike and Yu-Gi-Oh! is more than an average collab; it is a meeting between two cultural icons. The Air Max Muscle 95 is inspired by a sneaker that existed for years only in the anime universe. Fans of the series will remember the distinctive grey sneakers that Joey Wheeler wore in various episodes, a clear nod to the Air Max 95 Neon. Due to licensing restrictions, it remained a suggestive styling at the time, but thanks to this collaboration, the design now officially comes to life.

The pack consists of two colorways that reflect the character's identity: the understated Jonouchi edition for the Japanese market and the colorful Joey variant for worldwide use. Both models are packed with references to the series, such as the Red-Eyes Black Dragon on the sockliner, co-branded box designs, and even playable Nike x Yu-Gi-Oh! trading cards.

 

Colorways & details

Nike Air Max Muscle 95 Yu-Gi-Oh! Jonouchi (II7404-100)

Materials: Mesh, suede, and synthetic leather in grey and white tones

Color usage: Wolf Grey, Dark Grey, Cool Grey, and White

Branding: 'Air Muscle' text on the tongue, Yu-Gi-Oh! elements on the insole

Midsole/Outsole: Classic Air Max cushioning with black sole details

Nike Air Max Muscle 95 Yu-Gi-Oh! Joey (II7404-400)

Materials: Mix of mesh and leather with suede accents

Color usage: Psychic Blue, Mystic Navy, Stone Blue, and Volt

Branding: Tongue label with 'Air Muscle', heel with graphic Yu-Gi-Oh! reference

Midsole/Outsole: Air Max unit with Volt accents and white sole

Both sneakers come in a special co-branded box, including limited edition Nike x Yu-Gi-Oh! trading card(s).

Release date & price information

The official release date is set for September 12, 2025.

Jonouchi: exclusive to Japan, via SNKRS Japan and selected Japanese Nike retailers

Joey: available worldwide via SNKRS and selected retailers

Retail price: €210 

Available sizes: Men’s sizing

 

Where to buy

Jonouchi (II7404‑100 – gray, Japan-exclusive):
Available via SNKRS Japan and selected Nike Sportswear stores in Japan

Joey (II7404‑400 – blue/Volt, worldwide):
Available via SNKRS worldwide and selected Nike retail partners

 

Discover more similar releases within SneakerAsk:

 

Don't miss this release

The Nike Air Max Muscle 95 Yu-Gi-Oh! release is more than a sneaker – it's a tangible piece of pop culture. This collab brings nostalgia, design, and collectibility together in an iconic silhouette that has sparked imagination for years. Keep an eye on the SneakerAsk release calendar so you don't miss an update.

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